Strategic and Tactical Marketing Communications

How do you communicate with your target markets? What does your ‘brand’ say about you? Do you have an integrated marketing communications plan? Is your digital marketing working for you?

Developing the right marketing communications plan is key to raising the company profile in key markets, lead generation, developing product profiles, communicating with customers, suppliers and other stakeholders.

It’s not just about sending out a press release or producing a white paper, the marketing communications plan needs to combine various facets of digital marketing, advertising, events, product launches, public relations, direct marketing, branding management altogether. The plan should be driven by the companies strategic objectives and revenue targets. At SM:V we work with you to develop and implement strategic and tactical cost effective communications plans.