What does you brand say about you? Are you promoting the company brand and/or product brand(s)? Is your branding consistent across your company?
Branding isn’t just about a pretty logo or a tagline it has value. Intrinsic brand equity can allow you to charge higher prices, create or develop a need for your offering, and a perception about you.
Simply put, your brand reflects the promise to your customers and employees, setting a level of expectations that you need to meet. It is what your customers use to differentiate your offering from that of your competitors’. It is about who you are, want to be an how you want to be perceived.
Consistency is key, this includes from product branding, packaging, the company website, promotional materials, documentation (internal and external) and more.
At SM:V we work with you to help develop your brand.